‘Put Your Name on it’ - FAI Junior Cup Launch
[Concepted X Storyboarded x Shot x Edited]
Aviva are the annual sponsor for the FAI Junior Cup, the biggest semi professional football tournament in Ireland. ‘Put Your Name on it’ was the concept I developed along with an art director in Javelin for the online launch of the campaign in 2016. The brief outlined that Aviva wanted to celebrate the clubs that make the competition what it is every year. With a strong community fanbase for every team, we created a passionate idea exploring the one aspects of each club that they wear with pride the most, their name. The wide variation in names provided a great niche to engage with so many participants. I created a list of over forty different club names and along with a copywriter in Javelin we produced a script that featured almost twenty. A name features in each shot in the ad labelled on everything from jerseys to pitch banners and club houses. Using footage I had dug up from several clubs I storyboarded the final concept that was signed off by the client and went to production.
The video consisted of footage that featured team names in the script that I sourced and a two day shoot to capture the additional club names we required. As well as ticking names off the list, the shoot provided the opportunity of some extra cutaways for opening and closing sequences that I could direct. I directed the shoot travelling around Ireland from one clubhouse to the next, studying each location to identify our best opportunity for shots. Some examples of these are shown below. The video received exceptional engagement on Facebook, a huge opportunity for clubs to share content they were featured. The composition of a genuine visual style, gritty VO and the courageous tone in the script created great excitement and hype around the competition that year, and discreetly warranted a tip of the hat the all those involved.