Follow The Sun

[Concepted X Storyboarded x Edited]

Having produced a new brand TV commercial for Irish Ferries the previous year in 2016, I was provided with a challenge to create a new TVC for their Ireland to France route on an extremely tight budget. I created a narrative storyboard of French landscapes, travelling action shots and summer activities from stock video. These shots were all linked together by the recurring image of sunshine and this is where the choice of song, ‘Follow the Sun by Xavier Rudd’ and the campaign name (Follow the Sun) stemmed from. Incorporating previously shot onboard footage, I was able to synonymously contextualise the journey with Irish Ferries.