Brand concept and logo for International Symposium on Equine Reproduction 2024.

[Concept X Illustration X Branding X Product Design]

The talent committee representing Ireland’s bid to host the International Symposium for Equestrian Reproduction presented me with challenge to create a brand identity for their campaign. Their main request was to incorporate some homage to the subject at hand, whilst rooting the design in Irish heritage and culture.

I took an approach with the bio-equestrian graphic of drawing in long interlacing celtic curves with the lines meandering to common point. The arching bends throughout are to provide a sense of motion that frames the topic of reproduction.The line weight in the illustration made thick, so as to play off the bold ISER text.

The colour palette and font were a careful consideration to lend itself to the overall brand identity. The white for the purity and excellence. Golden shade for heritage and a tip of the hat to best in class. Green, for the Emerald Isle and equestrian pastures. The font, Neuton, is a Dutch-inspired serif font designed only this year, was something I found held many Celtic qualities about it. The delicate flicks to it’s serif style were reflected in the horse illustration.

Here you’ll see a the final brand identity agreed with the client along with a full website home page mock up.

Now it’s fingers crossed they win! Stay tuned.