Casillero Del Diablo – ‘2020 Digital Campaign’

*Awarded ‘facebook brand by agency’ at 2020 sockies

[Concept X Art Direction X Production]

‘#Legendarynightin With James Kavanagh’

As people socially distance, usual treats like restaurant dining and the fun atmosphere it brings are some of the luxuries people will begin to miss. As a result, we want people to bring the vibrancy of the restaurant into their own kitchens and create a nice meal for themselves with their friends over video chat, all enjoyed with a glass of Casillero del Diablo. The idea was to encourage people to be creative with their time as they socially distance, as well as remember that it’s not only important to look after yourself, but also try and find positivity and enjoyment amidst global anxiety.

James Kavanagh will walk the viewers through a step by step guide on how to create some that’s easy to cook, with easy ingredients to source all the while feeling like a fancy restaurant dinner. He will also offer a call to action to encourage people to stay home, enjoy time with friends over video chat with a glass of wine, as well as explain the competition mechanic to win a prize.

We encouraged people to create their own restaurant meals, cook along and eat dinner with their friends over video chatting. Then simply like, follow @casillerodeldiablo_ire and share to be in with the chance of winning a hamper for them and their friends when they no longer have to practise social distancing.