Fosters – Tasty Videos – The Perfect Cocktail

[Art Direction X Production]

Fosters is a brand i’ve worked on and off with throughout 2018, assisting in ideas and production of video content for their social calendar. Video production is the more prominent role when it came to this brand, where I provided everything from camera operating to editing and sound design. I also brought ideas to the table when required, including the piece shown above. This was one of a few concepts I developed for Fosters as further content for their social calendar. From the initial brief, Fosters were keen to generate fresh content that steered away from the stereotypes of their brand. Whilst still emulating their no nonsense mantra, I delivered humour through a different avenue. I was able to establish a more visually engaging style by exploring new ways of harnessing the angle comedy they strived for.

Through some research I discovered that ‘Tasty’ style videos as they are known, are the most watched videos on the internet, period. They are the most engaging, simple, visually attractive and informative pieces out there and I wanted to play on that visual appeal. I created a batch of Tasty vids for Fosters that lured the viewer into a false sense of satisfaction, only to immediately interrupt the ritual with the product and that familiar Fosters humour. I devised this idea, shot it, edited the final cuts and storyboarded them for motion graphics post production.