Toyota – ‘Better Toyota Club’ App

[Concept X Design X Strategy]

Toyota strive to be number one for innovation in their industry, always trying to stay one step ahead. They back numerous innovation projects every year using their products in an attempt to assist those people in difficult situations. Everything from Wifi hub Land Cruisers in the Outback of Australia where there is no signal to developing a device to help the vision impaired walk. Toyota wanted us to channel our creativity and produce an innovation project in 2018 as they looked for a different angle. I was presented with the opportunity of working on the concept that Javelin pitched.

Working alongside another art director, we created the ‘Better Toyota Club’. An app powered by Toyota that would assist the elderly and disadvantaged individuals in need of transport. Toyota would generate a database of volunteer drivers and user profiles. People in need of a lift, whether it be to the hospital, back to nursing home or even a spin down to post office, could request assistance to nearby registered drivers via the app. I helped develop the concept and then worked on the design of the app for mobile. Above is a mockup of the interface I designed for the application. The key to the design, and considering the average demographic of users, was simplicity. A large tiled button format of your regular destinations, simple branding, and an easy to navigate structure. Unfortunately the project never reached production stages as Toyota were already involved in seven innovation projects that year, but they have signalled intentions of revisiting the idea later in 2019.