Desperados – Bottle Drop 2018

[Concept X Art Direction X Production]

This piece is one of several assets of social content I have created for Desperados working alongside another art director in 2018. Initially I assisted in the development of ideas for a social calendar for the year which was signed off by the client in January. The client above all stressed for short duration with the content for high engagement and completion rates, so it was important to create concepts that could executed in under 5 seconds. I storyboarded several of the ideas, adapting them to become more practical in the video production stage. I directed and shot any original footage that we produced in house, sometimes getting very creative with our resources and assisted in the editing of each project. For example with ‘Bottle Drop’, I built an ice box, complete with internal lighting for the backdrop and setting of the video and structured the external lighting of the shoot. Sound design was another important feature for the client in that in reflected the urban remix nature of their brand. I selected various tracks for content including this piece shown above and assisted in the sound editing. Engagement and interaction with the content was beyond our expectations and it the set the bar for future content we created across a host of alcohol brand digital accounts.