SSE Aitricity are long standing partners of the FAI League of Ireland, this year I was tasked with the job of creating the launch video for the 2021 season along with a team of creatives in Javelin.
Aviva requested a launch video to complement their Aviva Junior Cup Campaign. Aviva are a proud and long standing sponsor of Ireland’s biggest semi professional football tournament. Working alongside a copywriter in Javelin, I storyboarded the concept and directed the shoot, along with editing the final cut before it went on for grading and post production. The film was well received, not only by the client but it got a lot of support from the included teams within the video as they were thrilled in the involvement and exposure for their organisations. Links to concept work if applicable.
Having produced a new brand TV commercial for Irish Ferries the previous year in 2016, I was provided with a challenge to create a new TVC for their Ireland to France route on an extremely tight budget. I created a narrative storyboard of French landscapes, travelling action shots and summer activities from stock video. These shots were all linked together by the recurring image of sunshine and this is where the choice of song, ‘Follow the Sun by Xavier Rudd’ and the campaign name (Follow the Sun) stemmed from. Incorporating previously shot onboard footage, I was able to synonymously contextualise the journey with Irish Ferries. Links to concept work if applicable.
Bacardi presented us with a brief to create a social strategy and huge batch of social content to go along with it, all to enhance the online presence of the Casa Bacardi festival campaign. The campaign provided me with an opportunity to do something different as they were putting a lot into what they wanted as a unique online presence with innovative ideas. With host Kelly Anne Byrne, we invited a plethora of guests from DJs, to promoters and world renowned bartenders for interviews, live DJ sets and cocktail demonstrations. I worked on the concept development stage of this project and directed all the shoots and live set recordings, aswell as editing the final videos and overseeing the live streaming of each finished piece. Each of the videos were release with an interactive parallel by hiding answers within videos and posting competition questions during live streams of the videos which hugely boosted engagement, reach and overall performance.
I was tasked with generating social content from their some their in house events at the Miele Experience Centre. I directed, shot and edited a series of videos on each of their demonstration nights called the Miele Signature Sessions. Creating a batch of video content like this piece featuring chef Derry Clarke, generated high levels of engagement on Facebook and Instagram. We released some later videos with live questions for other guests, streamed on Facebook. Other guests featured, such as Dermot Bannon, created a great reaction online too.
The brief was to create a piece that would inform people about Toyota’s new car sharing service ‘Yuko’ that launched in the summer of 2017. I created the storyboard and designed the graphics for this project, and assisted in directing and producing on the day of the shoot. I wanted to create a video that initially showed Yuko in the context of Dublin, outlined the over-exaggerated stats and problems that it solved and lastly demonstrating the different demographics that it served, from young adults, to professionals to familes.
I produced this video piece for the launch of the ‘Italian Job’ campaign for Barbiere and Frank Keane Mini. We idealised visions of old Mini Coopers driving through the countryside to Quincy Jones soundtrack for the original Italian Job movie, on route to get a cut. Through various storyboards, moodboards and rationales that I created, my partner Joe Roche and I agreed on a concept with the client for the video. On a very thin budget we executed a video with the style and character of our initial vision, whilst executing the brief at hand and informing potential customers of the upcoming event/PR stunt. I shot and edited the video alongside the help of Director Paul Campbell who came on board for the video aspect of the project. When finished and released, the work got incredible reach and was shared multiple times across various platforms with several online press coverage pieces written. Click here to read further about the campaign and its results.