Bacardi – Casa Bacardi Live 2017

[storyboarded x directed x edited]

Bacardi presented us with a brief to create a social strategy and huge batch of social content to go along with it, all to enhance the online presence of the Casa Bacardi festival campaign. The campaign provided me with an opportunity to do something different as they were putting a lot into what they wanted as a unique online presence with innovative ideas. With host Kelly Anne Byrne, we invited a plethora of guests from DJs, to promoters and world renowned bartenders for interviews, live DJ sets and cocktail demonstrations. I worked on the concept development stage of this project and directed all the shoots and live set recordings, aswell as editing the final videos and overseeing the live streaming of each finished piece. Each of the videos were release with an interactive parallel by hiding answers within videos and posting competition questions during live streams of the videos which hugely boosted engagement, reach and overall performance.