Irish Ferries – Epic Sale Campaign 2016

[Created Concept x Artwork Design x ART Direction x Finished Art]

Irish Ferries requested a new idea for their ‘Epic Sale’ campaign where they offered up to 50% on selected routes. They wanted something loud that was going to amplify the scale of the offer so it was crucial that the visual was striking. I produced the initial idea of personifying the word ‘sale’ as a ship coming in to dock to make the offer the forefront of the overall design and this eventually graduated into a visualisation of the offer instead in the same manner. A key part to the design concept was to create space when it came to finished art by combining both the offer and the product image into one piece. A rather hasty turnover was required so I oversaw all additional repurposing of the design and artwork from press, to print and even to digital display. The idea was very successful generating great sales boosts during that particular summer and creating a strong online presence. To read further about the concept development of this project.